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John Attridge C.T.B is the founder and CEO of BBXUK , an Australian businessman who has worked with businesses of all shapes and sizes from single person operations to multinationals like Coca Cola, MLC Life, Lendlease and Microsoft. John is regarded Internationally as a pioneer in the digital trade credit space and is a leading authority speaker award winner and now author on a topic that was analogue when he began in it. If every reader can take away just One Golden Nugget from reading the book contents implement it into their business to make a real positive impact John will have avoided his biggest fear in writing it!